Webinar Summary : "Rewire: Unlock growth during consumption uncertainty"

M+V attended the webinar on Rewire: Unlock growth during consumption uncertainty. It was taken by Mr. Aravind Thippanaik, Independent Advisor, Consumer Sales & Marketing. The session focused on two main ideas,

·       Consumption behavior during and post pandemic and

·       Approach to navigating consumption uncertainty.

The talk incorporated the three themes the speaker believes to see post-recession. Them being thrift, need vs want and little joys. He also talked about the consumer consumption mindset that will manifest across geography and income levels. Some of the being digital/contactless consumption, personal & home hygiene, family rituals, preventive health & wellness, personal space. He recommended companies to incorporate Respond, Return & Rethink model.