How international brands selling their products in India?

India is a growing market with an upwardly mobile population. The number of young graduates is higher today than ever before. And with the recent entry into the mobile cellular services market by Reliance Jio, the number of consumers accessing the internet on their mobile has increased manifold also India is the second-most populous market in the world, but also among the most complex to enter as a company without any previous experience in the region.

Proper distribution coverage is important for successful sales. Indian consumers are serviced by a working, but highly fragmented, trade system consisting of over 12-15 million retail and wholesale outlets, spread over many urban and rural population centers.  Lack of infrastructure is an issue, especially in rural areas. India has the largest retail outlet density in the world, but most of these stores are very small in size and unorganized.A recent trip to the rural markets and the interiors of India was thought provoking. Households with a monthly income of less than US$ 300 per month are also shopping online. Such households are highly aware of pricing and availability of products on various online marketplaces. And the need for consumers to be served starts here.

A successful sales strategy will recognize and deal with the existence of strong local competition. Suitability and adaptation to Indian preferences and conditions is regarded as a significant benefit to Indian consumers and is therefore an important factor to be considered while designing a sales strategy.Even among the affluent middle class, much of their money is still spent on need-based consumption rather than on luxury goods.

While selling in the Indian market can be a complicated and difficult experience for new entrants, this can be avoided if, at the outset, the market opportunity is assessed accurately, and the capabilities of local competition are not underestimated.  Only in unusual circumstances should new foreign entrants create a new and independent sales infrastructure, because it is very expensive in the short run and requires sustained investment to build over the long run even if the product is successful.

International brands that want to enter India can identifies some common practices to be aware of when selling in this market & it could be first steps towards success in India.

• Find the right partner
• Localize your products to meet consumer needs and preferences
• Remember the high level of price sensitivity
• Enter the Indian market for long-term growth, not to make a quick buck
• Prepare to navigate a much different legal and regulatory landscape

Network in a Target Rich Environment & Stand Out from the Crowd.

In sales, networking is a necessary skill for finding new clients and centers of influence and building a strong referral pipeline. It is also a strategy used to open doors and build powerful relationships. However, many people fail to make personal connections when following up with initial contacts, so the focus becomes quantity rather than quality.

This year Maier+Vidorno is organizing "Business Networking Meet 2020" on 6th March 2020 in Gurgaon for sales oriented people, Inspired by the success of M+V’s India Day forum in Germany, we have created this platform for Indian Managers of international companies to come together with their peers. To discuss challenges and strategies. To take their businesses to the next level.

The agenda balances knowledge-sharing with time to meet others working for foreign companies in India. 

Register now: https://bit.ly/2LSJDnP

For more information, please contact us (info@maiervidorno.com) or call us at +91 (0) 124 4121600

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