More efficient sales in India - thanks to lockdown
“A leap of faith by our staff – how lockdown has made us more efficient”
Klaus Maier explains how M+V made sure international companies had efficient sales and administration in India during lockdown. A discussion at the Indian-German Business Summit
M+V supports over 100
international companies with everything from hiring their key staff to managing
all their administration and sales orders. Lockdown may have stopped all
non-essential shipments, but all these companies relied on M+V to pay staff and
keep administration and operations going through the lockdown and unlocking.
For M+V this meant immediate digitalization from March 2020 when the day
lockdown was declared. M+V had to bring 160 employees overnight digitally so
that they can work from home easily. “We are in a service organization, so the
process was comparatively easy, but there were many executives who worked on
desktops in our offices, so we had to get them laptops and a stable internet
connection really quick. Our customers were depending on us.” M+V learnt some
things fast:
· Adapting to
Digitalization overnight was challenging, but it went smoothly because our
executives took a leap of faith in the organization that we could support them
in these difficult times.
· Once travel was
allowed again, people went to their hometowns and so we had to establish secure
internet and processes across the whole of India. Until today many are working
from their homes – some more than a day’s travel from any of our offices. Klaus said he was surprised this had been so
easy – but gave all the credit to M+V’s IT department.
· Selling tangible items
intangibly is a new normal. How your customer wants to communicate with you
matters and you need to match your communication methods to theirs. With
selling happening generally face to face, suddenly Sales staff working for
M+V’s clients had to put systems in place so that they can sell their products
online.
· Clear Communication: How
to communicate, what to communicate, and is your communication perceived in
the same way, were the important points M+V focused on – for speaking to
clients and for helping them speak to their customers.
Klaus was quite skeptical as
to how all of this is going to work but it all went smoothly. One has to look
as to what resources are available, and whether your organization is fit to
achieve those goals.
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